The business

Ashok Airways has been a fixture of Ahmedabad's courier and cargo trade for three decades, operating out of Sarangpur and serving customers who rely on it for dependable, same-day and inter-city deliveries. Like most established courier businesses of its generation, it grew on relationships and word of mouth — not on software.

The challenge

Bookings were written into a register. Parcel status lived in the memory of whichever staff member had handled it. When a customer called to ask "where is my parcel," someone had to stop what they were doing, flip through the day's entries or call the delivery boy directly to find out. Billing was done by hand at the end of each day, which left little room to catch missed collections or reconcile cash-on-delivery amounts against what was actually out for delivery.

None of this was unusual — it's how the vast majority of small and mid-sized courier companies across Gujarat still operate. But it put a ceiling on how much volume the business could handle without adding more front-desk staff just to answer phones.

The goal wasn't to replace how Ashok Airways runs its business — it was to give the same operation a searchable, trackable system underneath it. — CourierOS, on designing the pilot with Ashok Airways

The solution

Ashok Airways became Tenant #1 on CourierOS — the first real-world business to run its bookings, dispatch, live tracking and billing through the platform, alongside its existing manual process during a parallel-access period. Every new parcel gets a proper booking record instead of a register entry. Staff can look up any shipment by tracking ID instead of paging back through the day's notes, and delivery status updates flow through automatically instead of relying on a phone call.

  • Bookings and customer details captured digitally at the point of pickup
  • Live status per parcel, searchable instead of memorised
  • A single dashboard covering dispatch, tracking and billing in one place
  • A parallel-access period so staff could keep their existing process running while getting comfortable with the new one

What's next

The migration to the fully branded, courieros.in platform is underway, with the next phase focused on capturing hard numbers — call volume, booking time, billing turnaround — directly from the Ashok Airways team, along with a testimonial in their own words. This case study will be updated with those results as they come in.